TikTok is introducing a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the service announced that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread launch. This shift coincides with a increase in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a phrase for inferior, factory-style content that is typically absurd or bizarre.
Our research shows that many people enjoy content made with AI tools, from AI artwork to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its service tagged as made with AI. Overall, over 100 mn pieces of content are uploaded to the app every day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI-generated videos they see by accessing the “manage topic” option in the platform and selecting AI-made media. Additional categories that currently be modified under the filter include news, style, beauty, and dance.
Platform Guidelines
The platform’s rules require creators to identify convincing AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.
In addition, the platform will henceforth apply an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is additionally introducing a $2 million educational fund for experts and groups to develop educational content about responsible artificial intelligence. This project will benefit non-profit groups dedicated to training coding and technology.
Content Safety Approach
The platform has supported its content review process, amid controversy over proposals to cut jobs for numerous review team members in the UK. The company is expected to reduce hundreds of positions in its user protection team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content prior to it has to be seen by people. The company reported a notable drop in shocking and graphic content reviewed by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
