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Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren was appraised at £3.5bn in an adjustment to corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a stake in the region of 5%.

The 53-year-old would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

The other shareholders in the team are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no comment on this. The governance of Mercedes F1 will remain unchanged, and each shareholder are fully committed to the ongoing success of the brand in F1."

Valuation Increase

This arrangement would represent a significant increase in value of the Mercedes team since Ineos Group bought its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of F1 teams recently due to the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at the box office.

It is the actor's top-grossing movie and the highest-earning sports movie ever released.

Present Standings

The Mercedes team are second in the team standings, trailing McLaren, with three Grands Prix remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Thomas Doyle

A seasoned business strategist with over 15 years of experience in global markets and digital transformation initiatives.

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